Before we start, we understand the client’s company and project for a great animated video. At this stage, we communicate with our clients to set the right expectations for their video projects. To do so, we send a detailed creative brief for them to fill. In short, the creative brief is a video production client questionnaire. It encompasses details like the video’s purpose, product features/ benefits they want to highlight, target audience, quick elevator pitch, etc. Later, through an online call or a personal meeting, we get a more in-depth understanding of the project. It is in this stage of the animation process that the participation from creative directors and scriptwriters are encouraged.
The concept and script are the backbone of any video. At this stage, we follow some stages as a guide, along with our own research to create a concept for the video. The idea can be either conceptual, character-driven, emotionally evoking or conversational, that best suits our client’s video project. Once we have approval for the framework from the client, we use the concept as a base to create an engaging script.
Here’s what we keep in mind when we write an animated explainer video script.1.Length of the video script 2.Script Format
First we create hand-drawn sketches of how the script will play out scene-by-scene. It helps the client and the team to be in sync with how the final video will unfold. The storyboard directs the designer and animator to design scenes, transitions, and progression in the animation. Later, a visual style is created based on our client’s brand guidelines. They include character design, illustrations, text, background color, and icons. We normally create two to three visual style options for the client to choose from after which we translate the rough sketches to final, colored illustrations.
Now for the much-awaited stage. This is where the animated video starts to take shape! Here, our animators provide the illusion of life to the created visual style.