A content strategy can help you improve your marketing results and ROI by allowing you to understand exactly why you're using any given type of content, who you want to reach, what design you're going to create, what goals you're looking to achieve, what channels to leverage etc.
This is the process of editing and organizing the content on a page or across a website (including metadata) to increase its potential relevance to specific search engine keywords. We make sure it's also important to decide how and where content will be made available to users. Eg: Email marketing, social media content, newsletters etc are a great way to drive traffic.
This involves writing useful, usable content specifically intended for online publication. Our web writers understand the basics of user experience design, and are able to translate information architecture documentation, write effective metadata, and manage an ever-changing content inventory. Besides that, our content strategists also team up with the UX designers to plan the type of content that needs to be created and how it will be organized and structured across the site.
Every second video that goes viral these days has written text in it and the entire message of the video depends on that text. So, it is very crucial how the text is written. The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content. So understanding and skillfully executing the copywriting process will be key to selling your offerings.
This involves extensive research into the requirements of the company, the gaps and the target audience.
Determining the areas of work, taxonomy, and key vocabulary that need to be followed across the site. This also involves setting the voice and tone that need to be followed across the platform.
Creating a skeletal structure with the basic distribution of the content.
Every copy goes through several edits once drafted and then is further iterated post the design process to compliment the visuals better. Once the core content is finalized, it is optimized and adapted for different channels of distributions; be it a presentation, an explainer video etc.