Haat Samiti

We work to raise the social and economic
status of crafts persons by infusing innovation
and introducing new modes of creativity ..



Dastkari Haat Samiti

We are a national association of Indian crafts people established in 1986 by social and political activist, writer, and crafts patron Jaya Jaitly. We believe in sustaining traditional skills and livelihoods and in ensuring the continuity of India’s cultural heritage through crafts, arts and textiles by according respect and dignity to practitioners of handwork.

The Challenge

We were provided with the logo and hence we drove our designs in tune with the colors of logo. However, we toned down both the prime colors to create a balanced visual appeal. Unlike other websites, we have stayed away from card style layout and have shifted the entire focus on the product and product images. In fact, we have used very light and thin dividers which are barely visible to ensure that users can concentrate only on product.

Project Goals

While acquainting ourselves with the mission and objective of Dastkari, we studied their existing product and parallelly ran an in-depth competitive research.With a strong structure in place we were able to reduce the bounce rate from the website to a great extent





We designed the website to showcase marketing platforms, opportunities and links to increase both domestic and global appreciation for arts and crafts, produce films and produce and publish art books, reports, catalogues, storybooks for children, and other material for the promotion of crafts, actively advocate policies and programmes to be adopted by governments and the private sector to benefit crafts communities, collaborate with crafts practitioners from other countries to share skills and cultures and foster goodwill, conduct workshops and events for schools and colleges to encourage appreciation of heritage skills and handwork, offer an open house to encourage, train, and inspire our members in design, marketing and self-empowerment.


User Interface



Common Typeface



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Color Palatte