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Email
Marketing
WHY YOU SHOULD USE IT
WHY YOU SHOULD USE IT
It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
Why
Low Cost
Email marketing is CHEAP. The reality is that marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising.
Success
Emails can be targeted specifically to the ideal consumer. Email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to get it right. And we can help with that.
Measurability and Flexibility
Today’s analytics help you to track the responses to the emails, helping you to figure out what’s working and what’s not. With such stats, we can make instant iterations that possibly can bring in better results!
How?
Creative
This refers to the overall email design (layout/images/colour). We try to figure out the preference of the customer(text vs HTML) before we send the emails out.
Relevance
Targeting, targeting, and more targeting. We make your emails relevant and personalised to each recipient for great response rates. This may include incentives for them to feel benefitted for responding to a marketing technique.
Timing
We track the best times in a day to send an email so that it is impossible to go unnoticed. We test and measure what timing works best for which email for future reference as well.
Integration
The best marketing practices utilise integrated marketing communication (IMC), where all aspects of their promotion work together to create a whole. We make sure that the image, message, and time of circulation of your email campaigns work in conjunction with your entire operations.
Wireframes
Wireframing is a crucial step whereby designers create a skeletal framework of the final product. It will define the hierarchy of items on a screen and communicate what the items on that page should be based on user needs.
Landing Page
Want those emails to turn into sales conversions? We show the recipients exactly where you want them to go instead of just adding a hyperlink to your home page.
