Skip to content Skip to footer
Tentackles Icon
Close
2 Students watching video on laptop at home
Industry
Online Education
Purpose
Marketing
Type
Hybrid

Introducing a Comprehensive Math E-learning Platform

Founded in 1985 by Dr. Man Mohan Sharma, Educo Learning Center (ELC) is committed to making quality education more accessible using the best of technology. We aimed to showcase this vision through a compelling explainer video that highlights ELC’s comprehensive services and benefits. Our team focused on understanding the core offerings, brand identity, and target audience to ensure the video communicated the right message.

Objectives

  • Introduce the platform in a clear and engaging manner
  • Highlight the platform’s simplicity and key features that make it unique
  • Show how it benefits students, parents, and educators
Educo Learning center screen on laptop between note book and pen stand

Scripting

The script had to be a straightforward story highlighting the key features like simple registration, course management, and payment options. We emphasized the ease of use and the way ELC connects modern technology with traditional learning. The style and tone were chosen to resonate with parents and educators, showing how ELC makes the learning process smoother for everyone involved.

Storyboarding

Each scene was carefully planned to showcase ELC’s features. Our designers made sure the video was both informative and visually engaging. We chose a clean, modern illustration style that reflected ELC’s brand. Simple graphics help the audience easily follow along with the voiceover and information presented on-screen, without distractions.

ELC explainer video animation screen
Diversed kids video animation screen
Black boy watching tutorial video animation screen
Lady typing on laptop video animation screen
someone is checking grades on tab video animation screen
ELC 5th grade math video animation screen
ELC order complete video animation screen
ELC logo video animation screen

Animation & Voiceover

In the animation phase, we brought the storyboard to life with smooth, intuitive visuals that showcased the user-friendly design of ELC’s platform. The animation reflected the dual focus on both parents and children, keeping the visuals simple yet engaging. Every transition was designed to keep viewers interested while clearly demonstrating the platform’s functionality.

We selected a voice artist with a warm, trustworthy tone to appeal to ELC’s diverse audience. It was clear and professional so that the message would be understood by parents, teachers, and students alike. The narration followed the script closely, explaining each feature of the platform in a friendly and informative way.

The Result

The completed explainer video successfully captured the essence of ELC’s platform. It highlighted the easy-to-use features while showing how ELC effectively combines education and technology. The video was well-received by ELC’s audience, reinforcing the brand’s mission to make learning accessible and effective for everyone.