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Holistic Marketing Strategy for MBA Conference

September 26, 20241KViews

Elevating The MBA Conference

In our engagement with Visionet, we orchestrated a strategic MBA Conference in New York, meticulously planning and executing every detail. From conceptualization to realization, we produced all essential collaterals to ensure the event’s success. Our marketing efforts included regular LinkedIn video posts to generate buzz.

Furthermore, we revamped the event’s website, created multiple landing pages, and initiated email marketing campaigns. Our contributions extended to crafting brochures, email signatures, magazine ads, flyers, standees, AV videos, and a compelling business deck.

With our holistic approach, Visionet’s MBA Conference achieved unprecedented heights.

IndustryBFSIPlatformWeb ApplicationServicesResearch, Design, Development, And MarketingLocationUSADuration3.5 Years And OngoingShare
Holistic Marketing Strategy for MBA Conference
Industry
BFSI
Deliverables
Social Media Posts, Flyer, Emailer, Brochure, Deck, Standee, Print Advertisement

Driving Success for Visionet at MBA Conference & Expo

Visionet trusted Tentackles to create and execute its cohesive and professional brand presence at MBA’s Secondary & Capital Markets Conference & Expo in New York. From the initial concept to flawless execution, our team produced all essential marketing collateral for the leading IT Services firm to generate buzz and drive engagement at the event.

Lady presenting stats on paper to the rest of the group of ladies

The Challenge

Visionet faced several challenges during the project, including:

  • Aligning their evolving brand identity with customer expectations
  • Addressing website performance issues
  • Modernizing their online presence

Our task was to help Visionet maintain its core values while enhancing its brand appeal and driving engagement.

Our Approach

We approached the project with a comprehensive strategy, including:

  • Research and Analysis: The first step was to understand Visionet’s brand, target audience, and market position.

  • Brand Identity Update: We modernized Visionet’s brand identity to better connect with its audience, keeping it relevant and competitive.

  • Website Overhaul: The event website was redesigned to improve the user experience and resolve performance issues, for a smoother online journey.

  • Digital Marketing and Social Media: We implemented a targeted digital marketing strategy and managed Visionet’s social media campaigns, using LinkedIn as a key platform for event promotion.

Multiple tabs showing visionet social media post

LinkedIn Video Campaign

We created an engaging video series for LinkedIn, showcasing Visionet’s brand transformation and the revamped website. The videos provided a dynamic look at our collaboration, capturing the attention of a professional audience and highlighting the event’s impact.

Visionet brochure booklet closed and open both

Brochure and Deck Design

Our design team developed a visually stunning brochure and business deck that detailed Visionet’s brand journey. They not only showcased key milestones but also illustrated the company’s growth and success, reinforcing its strong market presence.

Visionet flyer both front and back

Flyers and Standees

We designed eye-catching flyers and standees to support Visionet at the conference. These materials communicated Visionet’s core services and values, drawing attention from attendees and leaving a lasting impression.

Visionet standee installed outside
Visionet emailer on computer screen

Email Campaigns

Our team composed targeted email campaigns to ensure that the message reached the right audience. Designed to encourage engagement, the emails reflected Visionet’s updated tone and brand objectives, boosting interest and participation in the event.

DocVu.AI Collaboration

DocVu.AI is an AI-driven document management innovation by Visionet. We led the creation of social media assets that effectively showcased their advanced technology and solutions, transforming how businesses handle documents and automate workflows.

Docvuai social media posts screen
Visionet social media post on multiple tabs

The Result

Our work with Visionet for the MBA Conference demonstrates our ability to deliver comprehensive marketing solutions that align with a brand’s vision and drive tangible results.

From strategic planning to innovative design, our efforts helped elevate Visionet’s brand presence, enhance audience engagement, and foster meaningful connections at the event. 

Our collaboration with Visionet and DocVu.AI highlights our commitment to delivering impactful marketing solutions that resonate with target audiences and lead to long-term success.