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Educo’s New SEO Strategy Boosts Visibility, Reach, & User Engagement

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The Challenge

E-learning platform ELC needed to make its complex interface more accessible. Especially to users unfamiliar with complex online systems, such as parents and children. The goal was to simplify key processes – signing up, selecting courses, and navigating reports and tutorials – through engaging explainer videos. 

The Solution

Tentackles developed a series of explainer videos to address these challenges and improve the overall user experience:

Signup Process

A clear and concise video simplified the registration process. It guided users through the signup process, highlighting the benefits of joining the platform and making it easier for parents and children to start learning quickly.

Course Selection

Interactive videos showcased the platform’s diverse course offerings and explained how to browse and choose courses, making it easier for parents and children to find suitable options.

Reports and Tutorials

Step-by-step instructional videos guide users on how to access and navigate progress reports and tutorials, helping them track their achievements and navigate through tutorials.

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The Outcome

By providing clear and informative explainer videos, Tentackles helped the e-learning platform create a more user-friendly and engaging experience for its audience.

The explainer videos led to significant improvements:

Streamlined User Onboarding

The signup process videos improved the onboarding experience. The simplified signup reduced friction, allowing users to get started quickly.

Intuitive Course Selection

The course selection videos encouraged users to explore a wider range of offerings and make informed choices.

Accessible Features

Users found it easier to navigate reports and tutorials, fostering confidence in tracking progress. It contributed to a more positive and engaging user experience.

Increased User Satisfaction

The explainer videos helped users feel more confident and satisfied with the platform, leading to increased retention and positive reviews.