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UX Design to Marketing for Geneology Website

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A Deep Dive Into Innovation

Our role in Archoral involved extensive research into the industry and market needs, culminating in an understanding of the problem at hand. Leveraging this insight, we crafted a user-centric experience and designed an intuitive interface. The journey continued with front-end web application development, breathing life into the concept. Additionally, we spearheaded the creation of a captivating marketing website and an engaging introductory video. This project was a unique challenge, demanding significant time and effort, but the outcome showcases innovation at its best.

IndustryGeneologyPlatformWeb ApplicationServicesResearch, Design, Development And MarketingLocationUSADuration1.5 Years And OngoingShare
Industry
Genealogy
Platform
Web Application
Services
Research, Design, Development and Marketing

Easing Family Legacy Preservation Through Innovation

Genealogy research rarely pops into everyday conversations. So, our journey with Archoral began by understanding the unique challenges and opportunities, which helped deliver effective user-centric solutions. A cutting-edge front-end web application, compelling marketing website, and engaging introductory video capture the essence of our innovative vision for Archoral.

About the Client: Archoral is an online genealogy and archiving platform that helps users curate their family history through photos, videos, audio, documents, notes, and stories. Tools offered include Research Assistance, Indexer, Family Tree, Catalogs, and Advanced Search.

Our Deliverables

UX Design
Web Application
Front End Development
UI Design
Website

Key Challenges

  • Feature-Experience Balance: Creating a genealogy tool that’s both powerful and easy to use is a balancing act. We had to pack it with features that help users explore their family history, and make it simple enough for anyone, even beginners, to navigate it.

  • Taming the Technology: How should we integrate sophisticated genealogy research tools into a user-friendly interface? We wanted to give users access to Archoral’s best resources, without complex jargon or confusing options overwhelming them.

  • Protecting Privacy: Data privacy was at the top of our priorities, as users trust Archoral with sensitive family information. We had to take every precaution to protect that data, especially when the platform stored and gave quick access to it.
A lady making information architecture on computer

Our Solution

  • Research: We needed to understand the genealogy world inside and out before building anything. Researching the industry, studying how people use genealogy tools, and figuring out what they expect from a platform like Archoral set the foundations of this project.

  • Design: We zeroed in on creating a design that was easy to use and visually appealing. The aim is to make users excited about exploring their family history. Our UX experts put their heads together to design the perfect user experience.
  • Develop: Our developers got to work and built a powerful web application. This was the backbone of the project. We needed it to be strong, reliable, and capable of handling everything from simple searches to complex research journeys.
  • Test: Before introducing the new design and build to the world, we go after the bugs and make sure none are left behind. We also get a good look at the performance and security to make sure the platform is safe and reliable.

The Result

The Archoral project is a fine example of Tentackles’ ability to adapt and balance in the face of any challenge. Our innovative approach paid off, as Archoral’s users enjoyed the clean, inviting interface and found the tools easy to use. Connecting with the past and sharing family legacies with future generations is now accessible to all through an intuitive and powerful platform.

Man browsing on tab with securty icon floating in air

Project Summary

Tentackles’ journey with Archoral began by understanding the innovative platform’s unique goals. The in-depth research helped us create a design that’s both user-friendly and visually appealing. Our talented development team then built a clean, emotionally engaging, and responsive interface. It’s fast, reliable, and packed with advanced features for genealogy research and archiving.

We knew that privacy was a top concern, so we gave the users extensive control over their data with customizable privacy settings. Finally, to help users get started and make the most of the platform, we created onboarding tutorials, tooltips, and a comprehensive knowledge base.

Our goal was to create a genealogy tool that was accessible and enjoyable for everyone. We prioritized usability, privacy, emotional appeal, and diversity to ensure that users of all backgrounds could explore their family history with confidence.