Online Education
Web Application / E-Commerce
Research, Design, Development, and Marketing
Creating an Engaging & Effective E-Learning Ecosystem
Like everything else online, engagement and seamless functionality powers a successful e-learning platform. ELC (Educo Learning Center) aimed to embody these qualities by simplifying online math learning and making it accessible to all. Our UI/UX experts achieved this goal by automating the entire ELC experience, from registration and diagnostic testing to course subscriptions, affiliate enrollment, payment processing, and more.
About the Client: ELC, an online learning platform for K12 math students, is powered by Educo International Inc. Founded in 1985 by Dr. Man Mohan Sharma, professor emeritus at Clark Atlanta University, Educo’s vision is to leverage the internet and technology to provide accessible, high-quality education.
Our Deliverables
Logo
Website
Email Marketing
Brand Manual
Portal Integration
Explainer Video
Key Challenges
Complex Navigation: The old ELC website’s confusing menus and prompts made it hard for students to find relevant courses and study resources.
- Outdated Interface: The visual design lacked modern elements and graphics familiar to today’s users, resulting in a loss of engagement and user satisfaction.
- Limited Interactivity: The outdated interface did not employ interactive elements to actively engage students in understanding complex math concepts.
- Responsiveness: ELC’s old website was not optimized for mobile and varying screen sizes, affecting the efficiency of the platform across devices.
Our Solutions
- User-Centric Design: We conducted extensive research on student needs and preferences to lay the groundwork for a positive learning experience that addresses the pain points effectively.
- Streamlined Navigation: To make sure the platform’s users have easy access to ELC’s courses and resources, we simplified content discovery and restructured the menu system.
- Engaging Visuals: A visually appealing interface with modern design elements, vibrant colors, and captivating graphics, improved active student engagement and their interest in learning.
- Interactive Learning: Quizzes, gamified learning modules, and animations make learning math fun and interactive, helping students understand it better and encouraging active participation.
- Mobile Optimization: We adopted a mobile-first design strategy to guarantee a seamless experience across all devices, allowing students to learn anytime, anywhere.
- Continued Improvement: Regular user testing sessions gather feedback from students and educators, enabling iterative improvements to refine the platform’s design and user experience.
Logo
Our logo design process visually captures Educo Learning Centre’s dedication to making math engaging and accessible for every student.
Primary Color Palette
Secondary Color Palette
Typeface
Open Source Typeface
Brand Manual
To ensure brand consistency and a strong visual identity across all platforms, Tentackles developed a comprehensive brand manual for ELC. The manual outlines the core brand elements, including logo usage, color palette, typography, and imagery guidelines. Clear specifications for logo presentation ensure its integrity in various contexts. Detailed color guidelines promote brand coherence, while typography recommendations align with ELC’s personality. By providing a structured framework for visual communication, the brand manual empowers ELC to effectively convey its essence and maintain a unified brand presence.
Website
Website design and development was a critical component of bringing ELC’s vision to life. We began by conducting thorough research to understand their goals and target audience. Our team then designed an intuitive and engaging user interface, incorporating easy-to-use navigation and interactive elements that enhance the learning experience. Then, using modern web development techniques, we built a robust and responsive web application. Rigorous testing ensured optimal performance across all devices. The final product is a user-friendly and immersive platform dedicated to transforming math education online.
Wireframe & UX
UI Design
Portal Integration
For a smooth and cohesive user experience, we integrated the platform with educational portals and systems. This allowed for efficient course and resource management and improved the overall learning experience for ELC’s students.
Search Engine Optimization
Beyond user engagement, online visibility is a key factor in building a successful e-learning platform. We implemented a robust SEO strategy and optimized the ELC website to rank higher in search engine results. It helped attract a broader audience to explore the ELC course and resources.
Email Marketing
We strategized and executed a targeted email marketing campaign to effectively engage students, promote courses, share updates, and foster a sense of community. It helped ELC students stay informed and connected with the platform outside of their learning time.
Explainer Video
The captivating explainer video effectively introduces the e-learning platform and its benefits. It helped simplify complex educational concepts through visual storytelling and showcase how the platform supports students’ learning goals.
Project Summary
To create an engaging and effective e-learning ecosystem, Tentackles addressed critical challenges faced by an outdated platform that lacked the visual appeal and intuitive functionality to promote online math learning. We discovered and rectified the complex navigation, limited interactivity, and responsiveness by prioritizing user goals, needs, and preferences. The comprehensive UI/UX revamp has helped ELC significantly enhance its user journeys and position itself as a competitive platform in the online math education market. Our ongoing collaboration reflects Educo’s trust in Tentackles for continuous improvements and expansions.