Social Media Audit
If social media tools are already being used, then there is a need to take
a step back and look at what has already been done and accomplished.
Have clarity on the following questions:
Each of your goals should be:
Q1. What is working, and what is not ?
Q2. Who is connecting with you on social ?
Q3. Which network does your target audience use?
Q4. How does your social media presence compare to that of your competitors ?.