Fashion - Apparel
Brand Manual, Logo, Brand Colors, Typography, Branding Collateral
Rendering Timeless Elegance to a Modern Fashion Label
ElegaMode’s vision is to offer fashion that balances contemporary appeal with the richness of heritage. The brand’s identity is based on the perfect blend of timeless elegance with modern sophistication. Our task was to create a digital experience that reflects this vision while ensuring an intuitive and stylish user interface.
The Challenge
Our main challenge was finding the right balance between staying fashion-forward and preserving ElegaMode’s classic elegance. As trends in the fashion world change rapidly, the brand needs a fresh, relevant look without losing its timeless identity.
Differentiating ElegaMode from competitors in a crowded market, while ensuring a cohesive brand story across online and offline platforms, was another key focus.
Our Approach
We started with extensive research to understand Elegamode’s target market, trends, and competitors. Using these insights, we developed a strategy that refined the core identity, mission, and messaging.
The creative phase followed, where we designed visual elements such as the logo, color palette, and typography, all reflecting sophistication and style. A refined brand voice was crafted to evoke luxury and timelessness.
We gathered feedback to fine-tune the assets and finally implemented the new identity across digital platforms, marketing materials, and in-store experiences to ensure consistency.
Brand Strategy
ElegaMode’s brand strategy centered on positioning the company as a premium fashion brand that blends classic elegance with contemporary style. The goal was to emotionally connect with style-conscious consumers who value sophistication and quality.
ElegaMode’s mission became clear: offering refined, versatile fashion with a modern twist. Messaging highlighted exclusivity, craftsmanship, and timeless appeal, while the visual identity focused on a minimalist, luxurious aesthetic that conveyed prestige in every interaction, both online and in-store.
Color Palette & Typography
Logo Design
ElegaMode’s logo symbolizes timeless elegance with a modern edge.
- Sleek typography with refined curves was used to create a sense of luxury and grace. The logo features the letters “E” and “M” stacked vertically, in a sans-serif font that reflects the brand’s modernity.
- A neutral color palette reinforces the brand’s high-end positioning. Black and gold symbolizes luxury, stability, and refinement.
- The minimalist design aids the logo’s versatility, from digital media to clothing tags and packaging, and has a timeless appeal.
Logo Breakdown
The logo breakdown for Elegamode reveals the thoughtful elements that contribute to its timeless appeal. Elegamode logo features both the letters E & M from ElegaMode joined vertically on top of each other. The sans serif font used in the evokes modernity and minimalism element of the brand. The color palette, with gold and black, was chosen to represent luxury, stability, and refinement.
Branding Manual
We developed a detailed brand manual that covers logo usage, color palettes, typography, and brand voice. The guidelines ensure that every communication reflects the brand’s elegance. Clear instructions on logo placement and photography style help preserve the luxurious and minimalist aesthetic in every medium, from websites to physical collateral.
Branding Collateral
Tentackles also designed a range of brand collateral–business cards, packaging, product tags, and promotional materials–reflecting ElegaMode’s sophisticated image.
The use of black, gold, and neutral tones reinforced the brand’s luxury status, while the typography and logo placement adhered to strict guidelines to maintain balance. High-quality materials, such as matte-finish paper and textured elements, added a tactile sense of refinement, enhancing the overall brand experience.
The Result
Our branding project for Elegamode successfully established a luxurious and cohesive identity, connecting with fashion-conscious consumers who appreciate timeless elegance and modern sophistication.
Through a consistent visual identity, targeted messaging, and carefully crafted brand collateral, ElegaMode now stands out in a competitive market. This project laid the foundation for future growth, securing a strong emotional connection with customers and positioning the brand for continued success.