Online Education
Marketing
Hybrid
Introducing a Comprehensive Math E-learning Platform
Founded in 1985 by Dr. Man Mohan Sharma, Educo Learning Center (ELC) is committed to making quality education more accessible using the best of technology. We aimed to showcase this vision through a compelling explainer video that highlights ELC’s comprehensive services and benefits. Our team focused on understanding the core offerings, brand identity, and target audience to ensure the video communicated the right message.
Objectives
- Introduce the platform in a clear and engaging manner
- Highlight the platform’s simplicity and key features that make it unique
- Show how it benefits students, parents, and educators
Scripting
The script had to be a straightforward story highlighting the key features like simple registration, course management, and payment options. We emphasized the ease of use and the way ELC connects modern technology with traditional learning. The style and tone were chosen to resonate with parents and educators, showing how ELC makes the learning process smoother for everyone involved.
Storyboarding
Each scene was carefully planned to showcase ELC’s features. Our designers made sure the video was both informative and visually engaging. We chose a clean, modern illustration style that reflected ELC’s brand. Simple graphics help the audience easily follow along with the voiceover and information presented on-screen, without distractions.
Animation & Voiceover
In the animation phase, we brought the storyboard to life with smooth, intuitive visuals that showcased the user-friendly design of ELC’s platform. The animation reflected the dual focus on both parents and children, keeping the visuals simple yet engaging. Every transition was designed to keep viewers interested while clearly demonstrating the platform’s functionality.
We selected a voice artist with a warm, trustworthy tone to appeal to ELC’s diverse audience. It was clear and professional so that the message would be understood by parents, teachers, and students alike. The narration followed the script closely, explaining each feature of the platform in a friendly and informative way.
The Result
The completed explainer video successfully captured the essence of ELC’s platform. It highlighted the easy-to-use features while showing how ELC effectively combines education and technology. The video was well-received by ELC’s audience, reinforcing the brand’s mission to make learning accessible and effective for everyone.