Technology
Marketing
Motion Graphics
Simplifying Personal Data Management & Monetization
DataGets empowers users and businesses to securely control and monetize data. But it’s not easy for everyone to understand what they do and how it benefits users. So, Tentackles teamed up with Dategets to create a clear and engaging video that breaks down the complexities of data management. Through careful scripting, storyboarding, and animation, we not only managed to get the message across but also inspired viewers to take charge of their data.
Discovery
Before diving into production, we spent time researching data privacy and monetization, to understand how DataGets changes the landscape. It helped us to narrow down two key points:
The Problem: Major tech companies collect vast amounts of user data without giving users any compensation. People often don’t realize the extent to which their data is being used for profit.
The Solution: DataGets helps users control and earn from their data, bringing fairness and transparency to the data-sharing process.
Scripting
The script is clear, concise, and impactful. We highlighted the issue of data control and introduced DataGets as a solution. Here’s how we structured the message:
Introduction: We started by showing how much time most people spend online and leave their digital trail behind.
The Problem: We explained how tech giants like Google and Meta and hidden data brokers profit from this user data without offering anything in return.
DataGets: Hot on the heels of the problem, we introduce DataGets as the solution that gives users control over their data as well as earning from it.
How It Works: Let’s answer the big question by explaining the process in simple terms—users choose which data to share, earn money, and interact with verified companies.
Stress on Security: To build trust, we emphasize the platform’s security measures, including AWS and blockchain technology.
Call to Action: Finally, we drive the message home by encouraging users to join DataGets and take control of their data.
Storyboarding
Once the script was perfected, we created a storyboard to visually represent the key points. We were laser-focused on simplifying complex ideas with clear visuals.
Here are some highlights from the storyboard:
- A person using multiple devices leaves behind a visible digital trail.
- Scenes showing tech giants profiting from user data.
- Introducing DataGets with a secure digital environment.
- A user selects which data to share and receives money in return.
- Visual representations of blockchain for transparency and security.
- People joining the platform highlight the collective power of data ownership.
Animation & Voiceover
We used clean, 2D animation with smooth motion graphics to make the process of data sharing and monetization easy to understand. A cool blue and green color palette was chosen to reflect trust and innovation. Key animations, such as the digital trail, money flow, and blockchain transactions, made the complex topic of data monetization visually accessible.
To complement the visuals, we added a professional voiceover with a confident tone. This helped guide viewers through the concepts and kept them engaged throughout the video.
The Result
The Datagets explainer video by Tentackles successfully simplifies the complex world of data monetization. It clearly showed how the platform empowers users by offering them control and transparency. The video not only educated viewers about data control but also motivated them to take action, encouraging them to sign up on Datagets and start earning from their data.